What is SEO?
SEO (S)earch (E)ngine (O)ptimization means Search Engine Optimization. In the simplest way, it is the compatibility of your website with search engines. An SEO compatible website means a website with an infrastructure that can rank higher in search engines (the most well-known search engine Google).
Some important points should be considered while building an SEO compatible website.
Your Website Must Be Mobile Compatible.
Today, mobile devices are used more than computers, and people who want to do research on any subject primarily use mobile phones. Users immediately leave the website, which does not fit on the mobile phone screen, making it difficult for you to take action. This will cause your ranking to drop in search engines. In order for your site to be compatible with mobile devices, it must be designed to be "Responsive", that is, to adapt to the screen size.
Your Website Loading Speed
Website loading speed is very important for SEO. The artificial intelligence of search engines can calculate your page load speed by looking at your domain address. If your page does not load fast, this may cause your ranking to drop. There are a variety of tools you can test today. Google also offers a tool to serve website owners. With PageSpeed Insights, you can test the loading speed of your website.
Other important factors can be listed as follows:
An uncomplicated website design.
A website design suitable for the purpose of the site (the service you will provide, the product you will sell).
Choosing the right domain name
Correct use of titles (H1,H2,H3..)
The original and high-quality content of the site.
Enriching the texts on the site with images and videos.
Interacting with users coming to the website. Example: responding to comments, returning to completed forms.
Benefits of SEO Compatible Website:
You have a website that is known to people.
The material value of your website with the right SEO work increases over time.
You will rank high in the search results.
The number of visitors to your website increases, which gives you a return as a potential customer.
You become permanent in search engines.
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