Website; It is a platform where you can present your business, products and services to users and customers in a virtual environment (internet environment). Today, the internet, where we maintain our social relations, do our shopping, read books, has become a tool that allows us to grow our own businesses and find customers from different parts of the world.
No matter what sector you are in, having a website is more of a necessity than a luxury in today's conditions.
In order to set up a website, you need to be aware of technical knowledge, English, experience and the latest technological developments and follow them constantly. After learning the English language, you need to learn coding languages such as php, css, js, jquery. In the absence of any of these, it is close to impossible to find solutions to the problems and errors that you may encounter.
If you make a planning before setting up your website, this will make your job much easier. If you have an existing business, you need to set your goals in this business and draw up a step-by-step roadmap. If you are providing one or more services, it is necessary to express your services clearly and in detail to the people who will receive these services. If you are selling one or more products, you need to show your website the same care you show for your showcase. Because it will be your showcase on the internet for your website. You need to figure out your costs item by item and determine a correct price policy. After this planning, our advice to you is to get support from a professional team that listens and understands you. It should guide and support you in the steps you will take in the next process.
Before your website is set up, you need to purchase a domain name suitable for your brand or business. In short, the domain will be the name of your business on the internet. For example, if you are renting a car, you can use words such as rent a car or rent a car in the domain name. If you are a company that sells cleaning products, it will be beneficial for you to pass cleaning in the domain name. If you are a lawyer or doctor and want a personal website, you must include your title in your domain name.
After you have decided on your domain name, be sure to specify your requests to the team that you will receive support for the website. Tell us in detail about the colors you want to use, the fonts you want to use, the menu structure and categories to be used on the website.
As webinggo team, we put your wishes into a plan and prepare a free sample demo site for you. If you do not have content, we support you with sample content.
After these steps, you need to purchase a hosting account. These are the servers where the files on your hosting site will be hosted and will be open 24/7.
On your website, there should be plenty of information about your products and services and should be supported by blog posts and articles. Apart from written content, it should be enriched with photographs and videos. The fact that your content is unique to you makes you unique. Duplicate articles and counterfeit content make your website worthless.
After all these processes, your website can be published.
You've set up your website, are you done? No.
Now you should market your well-established site with the same professionalism. You can market your site to the world using internal and external marketing methods.
Internal Marketing: Marketing techniques consisting of internal activities. For example, what is written about the company by satisfied customers, a page showing the awards received, every package added or released under every e-mail sent by company employees, every business card given, etc. Methods such as writing the web address on the top can be listed as internal marketing.
External Marketing: We can list the marketing techniques consisting of external activities. For example, making the website appear as an advertisement at the top of the searches related to cooperation with search engines (Google Ads Ads), giving banner advertisements, pop-up advertisements to other websites; Email marketing and social media marketing are among the most important external marketing methods.
In summary, the basic steps when setting up a Web Site:
Name and domain selection
Domain name registration
Hosting registration
Designing the site
Creation of site contents
Determination of site tasks
Marketing of the site
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