Search engine traffic is vital to many businesses. Mostly, the goal is for you or the SEO company you work with to increase your rankings to make you popular. If for some reason your company's ranking is dropping, think about what has happened. You should think about it right now, because this is happening even now. Even if your queue drops for 2 days, it can cause serious decreases in your sales.
- Google Updates:
Google always tries to be a better search engine by updating itself. While many sites benefit from these updates, some sites may experience a decline due to these updates. Instead of avoiding Google updates, you can keep your site updated to be more Google friendly. It is useful to constantly follow domestic and foreign sources where you can follow Google updates.
- Redirect Your Removed Pages with 301:
If you're moving your old website to a new server or removing any of your pages, you may experience a drop in your rankings if you haven't done a 301 redirect. With a 301 redirect, you tell search engines that your page has been removed and that your new page is the page you redirected to. In this way, you ensure that the incoming user goes to the new address, not the old address. If you do 301 redirects correctly, you won't lose your ranking.
- Keeping the Site Updated:
Google always considers the quality and timeliness of the content. This is one of the most important aspects of maintaining rank. Continually incorporating text-based content can also change search engine results. For this reason, you should keep your content updated from time to time with visual and video support. It will both increase the user experience and enable the website to get more links.
- You May Be Penalized By Google
If you are experiencing a sudden drop in your site rankings, it may be because Google has penalized you. Maybe you did something that Google doesn't like. The best way to understand this is to look at your rankings in other search engines. If your rankings in search engines such as Yandex or Bing are as they should be, you can understand that Google has penalized you. Whatever your punishment is, it is useful to do the necessary work to get it lifted. At this stage, you can look at your Google Search Console notifications. From this tool, you can find information about why Google penalized you. You can get ideas on how to solve your problems.
- Duplicate Content
Search engines like Google hate duplicate content. Content similarity within the same site may be welcome, but similarity with different sites will be a problem. This not only annoys Google. Google will also try to find out which of the similar content it finds in different locations is the original. And that original site may not always be yours. While Google reaches this conclusion, it doesn't really look at who puts the content first. Therefore, this may cause your ranking to drop in several ways.
- Keywords
You need to periodically review your site's keywords. You may have chosen the wrong keywords for your site. The simplest way to find the right keywords is to ask yourself, "How would I search for this service or product if I were you?" This way you can find the right keywords.
There is no shortcut to increasing your website traffic and high search engine rankings.
Do not try to find an alternative with sketchy strategies and do not suffer the negative consequences of such behavior.
Instead, stay informed about the latest updates and best practices to increase your online visibility and grow your business.
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