Things to Consider While Setting Up a Website

Things to Consider When Setting Up a New Website

You want to set up a new website or you want to renew your existing website. You will need good professional support and planning for this.
As a first step, you should have a strategy and a goal. One of the main problems people face is that they don't know what they want in the first place. They know they need a website and have no idea what purpose the website should be used for.
To explain it simply and with a few items;

Strategy :

Before the website is set up, you must have a goal. You need a corporate identity that will present what service you will provide, which product you will sell, and which will present yourself and your business in an accurate and understandable way. To do this, you will need to take some time to think about who you are, your interests, and the core values of your business.
Your brand and the personality you upload to your brand is also an element that should be added to the planning before the website setup phase. A strategy should be developed with a personality inventory such as how your customers will know you and your brand, in which area they will be positioned, how they will be recognized, what your colors should be.

Domain Selection:

Domain selection is one of the most important topics. Including your brand, product and keyword you will use will make it easier for you to rank in Google. Of course, it is equally important that the domain name is memorable, easy to read and fluent, and if possible, it should not contain Turkish characters.

A Clear Design:

The most important thing you need to pay attention to in order to establish the right relationship between website design and search engine optimization is the clear and understandable design of the website. The text and information on the main page; It should be suitable for the main purpose of the website and should be sent to the sub-pages in detail. It should be noted that creating too many subpages will hurt SEO. It is also important for search engines to have a short URL structure and not contain special characters.

Contents :

The content you provide while creating your website will not only bring more users to your website, but will also enable your website to rank higher in search engines and enable more users to interact with your brand. In addition, the content you write will help you generate income. You should prepare the content that will keep your website up-to-date on your website regularly and enter your site. However, at this point, there is an issue that you should pay attention to. All content on your website must be original and in accordance with the spelling rules. It should be noted that imitation and similar content will harm your website in terms of both search engines and user experience.

Mobile Compatibility :

The number of people accessing the Internet from mobile devices worldwide has exceeded 5 billion. Considering that 60-70% of web searches are made on mobile devices today, mobile design and optimization of the website should not be neglected. In addition, website speed is another issue that both search engines and user experience focus on. Users do not like to spend time on low speed websites, search engines put low speed websites in the background.

Finally, remember that the people who will visit your website can be users from all over the world. Since a site designed and published by a professional team will start to rank higher in search engines over time, it brings the advantage of receiving advertisements on your site. Today, small-scale businesses, housewives and students are making significant profits thanks to e-commerce sites. Websites also provide important opportunities for businesses that want to achieve a corporate identity in the digital environment, as well as making significant contributions to the preservation of this identity.