Selling on Instagram is a method preferred by many people lately. The development of Instagram advertising models and the use of Instagram by phenomena caused Instagram to become a popular sales channel. However, just having an Instagram account is not enough for you to sell on Instagram. You should reach a certain target audience on Instagram, and you should reach this target audience with advertisements according to the type of product you sell.
You do not have to have a company to sell products on Instagram, but according to the tax regulations of the Republic of England, products sold from any channel must be taxed. In other words, in order not to get into trouble with legal processes, you need to establish a company and issue invoices for the products you sell. Depending on the sales rate you make or the products you sell, the taxes and tax rates you have to pay may vary.
If you sell without establishing a company, customer distrust is added to the legal processes. You cannot issue invoices because you do not have a company. If the customer is not satisfied with the product, he cannot return or get a refund.
There is no system where you can directly sell products and get paid on Instagram. For this reason, sellers use payment types such as cash on delivery, EFT or money order. This is one of the disadvantages of the sales system on Instagram. Because there is a trust problem on the customer side.
In order to overcome all these disadvantages, even if you are selling postpaid on Instagram, you should have a website to be more corporate, to provide trust, to use different payment systems, to benefit from wider and more comprehensive advertisements.
In summary:
Having an e-commerce website and being able to invoice your customers gives your customers the impression that your business is more corporate and professional.
When you have an e-commerce website, you can get paid not only by cash on delivery and money order, but by integrating all payment systems into your website.
When you have an e-commerce website, you have the opportunity to add many different marketing and advertising methods to your sales policy. You can increase sales and target audiences by using different digital marketing methods (e.g. email marketing, content marketing, Adwords, Adsense, SEO, retargeting ads).
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