Establishing an E-commerce Site

Electronic commerce, or e-commerce for short, is the process of doing business on the internet, which emerged with the increase in internet use after the 90s. E-commerce site, with its simplest definition, is a website that brings the customer together with the seller in the focus of the product they are looking for, and ensures that all transactions from order to payment are realized with data.

E-commerce website is the most important tool for those who want to set up their own online store or who want to develop their own business on the Internet and is one of the popular ways to start a business today.
An e-commerce site is the first step of strategies that significantly increase the brand value for the business and save businesses from staying local according to the scale of investment they make.

Do you want to set up an e-commerce site to sell online?

If your answer is yes, we share some steps that will make your job easier to guide you. Thus, you can create a roadmap for yourself and complete the process in a simpler and faster way.

You need to decide on the products or services you will sell. Before the sale of your product, you need to determine how you will obtain it and how it will be delivered. You can keep stock or specify a different sales technique. The important thing is to deliver the product to your customers as soon as possible without any problems after the sale.

Even if you are selling online, you have to issue an invoice. So you must be a taxpayer, you must have a company. (Sole proprietorship, Joint Stock Company, Limited Liability Company, etc.) If you do not have a company, you will move away from professionalism, you will lose confidence and you will have to face legal problems.

Decide on your brand and domain name. The first thing you need to do when you decide to set up an e-commerce site is to choose a name that suits you. Then, you should choose a domain name accordingly. Your e-commerce site domain name should be very eye-catching, short and clear. We also recommend that you do not use Turkish characters. Choosing the right domain name is one of the main keys to the success of e-commerce.

Own a professional e-commerce website. On the e-commerce site you will establish, it is necessary to pay attention to the visuals, category titles and easy access to the products. The design of the site and the memorability of the name allow you to be at the top of the customer's choice in a possible shopping. You should include detailed and explanatory content about your products and services.

There are some contracts that must be found in e-commerce sites established using e-commerce packages. Although these are not written on paper, you should have them online. Before the visitor becomes a member, the confidentiality or membership agreement, the consumer distance sales agreement and confidentiality agreement during the sale or before the sale must be transferred to the customers online. At the same time, information such as company name, contact numbers, transportation should be easily seen on the sites.

One of the most important points in the e-commerce infrastructure is the payment method. E-commerce is just a brokerage. The fee from the buyer will be transferred directly to your company account. Therefore, you should use the payment method that suits you. (Receiving payment by credit card, money order, EFT, mobile payment, payment at the door, etc.) Using different payment methods on your e-commerce site can make you a preferred choice.

After completing all the processes, you can place Google Ads. Create pay-per-click ads that target specific locations, demographics, keywords and queries on Google. This will make your site visible to potential customers looking for a store like yours. By keeping your site up to date, you can rank higher on Google. While doing all these, do not forget to take care to use your company's social media accounts actively.